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July 22, 2008
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Loud Music Can Make You Drink More

One reason that bar owners may be blasting loud music is because it drives customers to drink more.

Researchers struck a deal with two bars to experiment on young men. The bar owners agreed to let the scientists control the volume for two nights and plant undercover patrons to document the drinking habits of 40 men, age 18 to 25. With louder music, the young men drank a beer three minutes faster, ordered an extra drink and took slightly more gulps.

Loud music may increase an "arousal" state that led the men to drink more. It is also possible that the young men couldn't hear themselves over the music and so, instead of talking, they drank more.



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Article's Comment     ( 4 Comments )
 
 
 +3 Points           
 
Author of the Article
BY Swami Barmi   
Savvy User
  
[ Joined on 10/06 ]
[ Posted on July 22, 2008 ]
Post Reply
In my case they're partially right: the last time I was in a resteraunt bar that played loud music I DID drink faster. Then I left.

 
 +3 Points           
 
Author of the Article
BY samurai   
Savvy User
  
[ Joined on 04/07 ]
[ Posted on July 21, 2008 ]
Post Reply
Hmmmmm... 

I think loud people make me drink more.

 
            
 
Author of the Article
BY Katie B   
Novice User
  
[ Joined on 01/08 ]
[ Posted on July 23, 2008 ]
Post Reply
Loud music just makes me want to leave!

 
            
 
Author of the Article
BY Aaltrude   
Savvy User
  
[ Joined on 04/07 ]
[ Posted on July 22, 2008 ]
Post Reply
Perhaps it's just as well I've always preferred quiet gatherings to noisy gatherings though this is due to a hearing deficiency (not deafness) that makes it difficult for me to interpret what is being said in noisy situations. I have never been able to understand why some people enjoy guzzling alcoholic drinks when it makes you feel like c*@p the next day.
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